Technology and Decorative Arts Experts



Over half a century ago in 1952 Italo Frison started SBF in a small workshop he made a bumper car using just a hummer, steel and a lot of patience. Kiddie Ride vehicles and small ride pavillions where what he built next.

S.B.F. srl was organized by the founder of SBF in 1959 and has grown slowly to become Europe’s Largest Amusement Ride Manufacturer.

The SBF-VISA Group is currently an industry leader. We are innovators, creators and manufacturers of an extraordinary product line...Family Thrill Rides, Standard Rides, Children Rides, Custom Attraction and Rides, Gravity Rides, all second to none in quality and performance are designed, engineered and manufactured in our family owned and operated facilities for worlwide appeal in a variety of venues on many Continents.

The SBF-VISA Rides can be delivered as park models or trailer mounted units with few exceptions. The SBF-VISA product line is so diverse that regardless if you are searching for one ride or many to begin a complete New Park or Entertainment Center we can provide what is needed and desired at an affordable price.

After sales service is an essential element of every delivery SBF-VISA makes, we want your repeat business.

The SBF-VISA in-house design, engineering and technical departments provide the imagination and expertise to accomodate your needs for any theme or specific requirements.

The SBF-VISA production departments manufacture the ride components to the highest International Norms and Standards, such as but not limited to DIN, TÜV, ASTM in order to insure quality built and safe reliable rides which perform with minimum down time.


The services provided by SBF-VISA Group are comprehensive.  Purchasing a ride or attraction from the SBF-VISA Group is not just buying a ride which has high entertainment value designed, engineered and manufactured to the most demanding International Standards it is also acquiring a totally professional support service team which provides…advice and guidance in the selection then acquisition of a ride and/or attraction.  

SBF-VISA has extensive experience and expertise because of visiting and working with operators all around the world to advise you objectively theming and decorations to the specific requirments desired by you and your consultants modifying the design and manufacturing of a standard ride or attraction to comply precisely  to your concept advising and assisting in the pre-installation technical and site requirements proper packing and loading of every component to safely delivery your equipment any place in the world expert technical support by factory trained specialists for the supervision of installation, commissioning and training your personnel in operational and maintenance procedures.

The SBF-VISA Group has an unrivalled amount of experience in the leisure industry which includes hands-on expertize in the planning, site preparation, and project management of new or redesigned facilities enabling the SBF-VISA Group to offer excellent advice and assistance working close and productively with your designer, architect and other consultants.

Spare parts for all of our rides and attractions are readily available at the factory, you will receive contact information enabling you to have people to communicate with 24 hours a day 7 days a week regardless what time zone you are in for efficient, prompt attention to your needs.




We can take your designs or create them for you with our artists and deliver custom themed rides.

Vehicles, scenery, decorations, all or part of any ride customized for you, we have the talent and experience!

An illustration of how a popular, technically and commercially proven ride can be dramatically transformed into a ride designed to comply with the overall theme of a park.

Rides from S.B.F. – VISA Group standard range can be themed and adapted to comply with the specific requirements of a park or location.




Over 5,000 square meter of indoor displays. Approximately 30 to 50 complete rides and used on display indoor plus outside.

Continuosly and operational for you to inspect, we cordially invite you to visit us.